I’m a marketing executive with a different playbook—one built on brand building, trade expertise, and leadership that turns strategy into cultural impact. Over the course of my career, I’ve led teams and transformed brands across wine & spirits, luxury goods, non-profit, packaged goods, and fashion.

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From reshaping iconic whiskey portfolios and trade marketing strategies to launching innovation pipelines and brand identities, my work blends story, strategy, and soul. I’ve had the privilege of steering marketing at global giants like Diageo, SC Johnson, and Timberland; scaling startups like Endless West; and redefining impact marketing as Chief Marketing & Communications Officer at United Way.

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What drives me isn’t just growth on paper—it’s building teams that believe, brands that resonate, and movements that echo in culture. Whether it’s crafting the next heritage whiskey, inspiring donor support, or elevating global icons, I bring vision, discipline, and creativity to every challenge.